WE EXIST TO WAKE PEOPLE UP
IN THE FASHION INDUSTRY.

THINGS CAN BE DONE DIFFERENTLY AND WITH
THIS THOUGHT WE WAKE UP EVERY DAY.

OUR MISSION IS TO CHANGE THE
BRAND MEANING THROUGH FASHION.

At Thinking MU, every garment we design,
every action we take, every step we take,
has a purpose to reduce, TO regenerate
and TO make you think.

A UNIQUE BRAND VOICE AND A FASHION RELEVANT PROPOSAL.

GOING LIVE! CONNECTING and SHARING.

GENERATING CONTENT WITH OUR COMMUNITY.

27 COUNTRIES.
450 STORES.
1M GARMENTS SOLD.

Our vision of fashion transcends 
the superficial while embracing the beauty of the creative process and valuing every detail. That is why we are proud to present our familY with everybody.

Together, we continue to build a future of fashion with purpose and authentic style.